What Should I Post for July on Social Media to Engage Audience?
Creative Social Media and Content Ideas to Engage Your Audience
Creating content for July can be a fun, colourful, and engaging experience. With the spirit of summer in full swing and several exciting observances, you have the opportunity to post content that will resonate with your audience while tapping into timely, relevant themes.
So, if you're wondering what should I post for July, you’re in the right place! In this article, I’ll cover everything from holiday-focused content ideas to fun, non-holiday posts that can help boost engagement.
You’ll walk away with strategies, creative prompts, and practical advice that can carry your social media or blog content through the entire month of July.
Why Focus on July Content?
July is a fantastic month to connect with your audience. Here’s why:
- Summer Fun: People are in a relaxed, vacation mood. They’re looking for content that reflects the joy of summer, making them more receptive to engaging posts.
- Holidays and Events: With Independence Day in the U.S. and various global celebrations, you have plenty of opportunities to create themed content.
- Engagement Boost: Creative and seasonal posts often result in higher engagement rates. Your audience loves to interact with content that feels timely and relevant.
Now that we’ve set the stage, let’s get into the meat of the matter. What exactly should you be posting this July?
Why July Is the Perfect Time for New Content?
July is that time of the year when everyone’s fully in summer mode. People are going on vacations, celebrating holidays like the 4th of July, and spending more time outdoors. The energy is high, the sun is out, and the mood is light. So, it makes perfect sense that your content should match this vibe.
Your audience is likely scrolling through their feeds looking for summer inspiration, BBQ recipes, travel tips, or just fun, light-hearted posts that reflect the sunny season. This is the perfect time to create content that resonates with your audience’s current interests and needs.
July National Days
July is full of diverse and meaningful national days that make great content opportunities. You can easily plan your posts around these dates to create relevant, timely, and engaging content that resonates with your audience.
1st – 14th: Wimbledon Tennis Championships
Wimbledon is one of the most famous tennis tournaments in the world, and it offers a great chance to create content for sports fans. Share live match updates, behind-the-scenes facts about the players, or even simple Wimbledon information. You could even post polls asking your audience to predict the winner or to share their favorite tennis memories.
4th- American Independence Day
For U.S.-based audiences, Independence Day is one of the biggest holidays in July. It’s the perfect time to share patriotic posts, recipes for BBQ parties, and fireworks safety tips. If you have a business, why not run a 4th of July promotion? Encourage your followers to share their Independence Day plans or photos using a branded hashtag for more engagement.
5th – 7th: British Grand Prix
Formula 1 fans will be eagerly awaiting the British Grand Prix. Share interesting stats or predictions about the race, or even create a quick recap of the best moments from previous years. If your audience is into motorsports, this event can drive (no pun intended) strong engagement.
6th – 7th: Independents’ Day UK
Independents’ Day in the UK is an excellent opportunity to celebrate small businesses and entrepreneurs. Create posts that highlight the importance of supporting independent shops or share success stories from your own business if applicable. You could also encourage your audience to shout out their favourite local businesses.
7th: World Chocolate Day
Who doesn't love chocolate? World Chocolate Day is a fun day to share recipes, polls about favourite chocolate brands, or even run a chocolate-themed giveaway. You could also partner with local chocolatiers or bakeries for a cross-promotion. Engaging content around this day can be a treat (pun intended) for your followers!
14th: Emmeline Pankhurst Day
Emmeline Pankhurst Day honours the life of the iconic British suffragette who fought for women's rights. Use this day to share inspirational quotes, and stories of women who have made history, or highlight organizations that support women’s empowerment. It’s a great opportunity for thoughtful and meaningful content.
15th: St Swithin’s Day
According to folklore, if it rains on St Swithin’s Day, it will rain for the next 40 days. This could make for a fun weather-related post, asking your followers to share their predictions or personal superstitions about the weather. It’s lighthearted, easy content that everyone can relate to.
17th: World Emoji Day
World Emoji Day is perfect for some fun and playful social media content. Challenge your audience to communicate in emojis for the day or create a post where they guess movie titles, songs, or famous quotes based on emoji combinations. You could even run a contest for the most creative emoji caption!
18th – 21st: The Open Championship (Golf)
Golf enthusiasts will be tuned into The Open Championship, one of the biggest events in the sport. Share updates, golf trivia, or highlights from the tournament. If your audience is into sports, this can provide fresh content that keeps them engaged.
21st: Tour de France Ends
The Tour de France is another huge sporting event, and its conclusion is a great time to post about the winners or key moments. You can also share motivational posts inspired by the endurance and dedication of the cyclists.
22nd – 25th: Royal Welsh Show
For those interested in agriculture, rural life, and the countryside, the Royal Welsh Show is a major event in the UK. Use this event to share posts about farming, sustainability, and rural traditions. You could also engage your audience with fun facts about farm life or rural culture.
24th: National Tequila Day
National Tequila Day is a fun occasion for food and drink content. Share your favourite tequila-based cocktail recipes, run a tequila trivia contest, or highlight some unique tequila brands. This could also be a good time to partner with a local bar or restaurant for a cross-promotion.
24th: Samaritans Awareness Day
Samaritans Awareness Day is dedicated to raising awareness about mental health and suicide prevention. It’s a great day to share resources, and tips for mental wellbeing, or simply remind your followers that help is always available. Sensitive and supportive content like this can make a meaningful impact.
25th – 28th: Camp Bestival
Camp Bestival is a family-friendly festival combining music, arts, and cultural activities. If your audience is into family events, this is a great opportunity to share festival guides, tips for attending with kids, or packing lists.
26th July – 11th Aug: Olympic Games Paris 2024
The Olympic Games are a global event that can generate endless content ideas. Share updates on medal counts, profiles of inspirational athletes, or the history of your favourite Olympic sport. You can also create interactive content, such as polls or trivia questions about the games.
29th: International Tiger Day
International Tiger Day raises awareness for tiger conservation. You can use this day to post educational content about the importance of preserving wildlife and natural habitats. Collaborate with animal rights groups or conservation organizations to spread the message further.
31st: Harry Potter’s Birthday
Celebrate the magical world of Harry Potter on July 31st, his fictional birthday. You could share quizzes, trivia, or fun facts about the book series or ask your followers which Hogwarts house they belong to. Harry Potter content always drives engagement, especially among younger audiences.
Non-Holiday Content Ideas for July
National Ice Cream Month
Did you know July is National Ice Cream Month? This sweet celebration is a fantastic opportunity for fun, engaging posts.
Ice Cream Content Ideas:
- Flavour Polls: Create polls on Instagram Stories asking followers to choose between classic flavours. Chocolate or vanilla? Mint chocolate chip or cookie dough? This can lead to fun debates and discussions!
- Ice Cream Recipes: Share recipes for homemade ice cream or unique sundae combinations. Include beautiful photos to whet appetites! You could even demonstrate how to make a simple ice cream treat.
- Local Ice Cream Shops: Spotlight local ice cream shops or food trucks. A mini-review can help local businesses while also engaging your audience. You could create a “best ice cream in [your city]” list.
- Ice Cream Challenges: Start a fun challenge like “Ice Cream of the Week.” Encourage followers to post photos of their ice cream adventures and tag your page.
Engagement Tip:
You could even run a contest where followers submit their favourite ice cream recipes or flavours. Offer a small prize to boost participation! Encourage users to share their posts using a unique hashtag related to your brand.
Celebrate Global Events
July is full of international events and celebrations. Here’s how to capitalize on them:
Global Event Ideas:
- World Emoji Day (July 17): Share fun emojis and ask your followers to post their favourite ones. This could lead to some hilarious interactions! You might even create a meme contest using emojis.
- International Day of Friendship (July 30): Encourage followers to tag their friends and share friendship stories. This can create a feel-good vibe on your page. You could even create a special post celebrating friendships and the importance of connection.
- Bastille Day (July 14): If you have a French audience, celebrate this national holiday by sharing French culture, cuisine, or history. You could even share a French recipe or fun facts about the holiday.
Engagement Tip:
You could create themed posts around these events. Consider asking your audience how they plan to celebrate! Sharing user-generated content related to these events can further enhance engagement.
Let's Dive into Summer Vibes: Outdoor and Vacation Content
July is the epitome of summer. People are travelling, spending time outdoors, and looking for ways to enjoy the warm weather. You can easily align your content with these seasonal activities.
Outdoor and Vacation-Themed Ideas:
Top Travel Destinations for Summer: Share travel guides for popular summer vacation spots or highlight lesser-known places for a unique angle.
Packing Tips for Summer Trips: Offer helpful tips on what to pack for a beach trip, road trip, or camping getaway.
Best Summer Outdoor Activities: Create lists of fun summer activities—everything from hiking spots to water sports.
Backyard BBQ Ideas: Share recipes, BBQ hacks, or tips for hosting a perfect summer get-together.
Focus on Sustainability
With the rising awareness of environmental issues, July is a perfect time to promote sustainability. Here are some content ideas:
Sustainability Tips:
- Eco-Friendly Summer Activities: Share ideas for eco-friendly outdoor activities, such as hiking, biking, or beach clean-ups.
- Sustainable Products: Highlight products that promote sustainability, whether they’re reusable items, eco-friendly packaging, or local brands committed to green practices.
- Tips for a Greener Home: Share simple tips for reducing energy consumption during the hot summer months, like using fans instead of air conditioning or installing solar lights in the garden.
Engagement Tip:
Encourage followers to share their sustainability tips or how they incorporate eco-friendly practices into their summer routines. This can foster a sense of community and shared values.
Share Your Q3 Business Plans
July marks the beginning of the third quarter, which makes it a great time to share updates or teasers about your business plans for the next few months. Consider posting:
Behind-the-Scenes Content: Show what your team is working on for Q3, such as product development or upcoming events.
Teasers for New Products or Services: Use July as a time to hint at any exciting launches coming in the next few months.
Follow Viral Trends
Check out what’s trending on platforms like Instagram, TikTok, and Twitter to come up with ideas for your July posts. You can hop on trends, create challenges, or duet popular videos to gain traction and engagement.
Maximize Engagement with User-Generated Content (UGC)
July is a fantastic time to tap into user-generated content (UGC) because people are out and about, attending events, going on vacations, and spending more time outdoors. Encourage your audience to share their experiences through fun UGC campaigns.
Photo Contests: Host a contest where your followers submit their best summer photos. This is perfect for travel, fitness, or lifestyle brands.
Hashtag Challenges: Create a unique hashtag that your audience can use to tag their content. Reposting UGC not only boosts engagement but also strengthens community connections.
Keep Your Content Fun, Fresh, and Engaging All July Long
July offers a wealth of content possibilities, from patriotic posts for the 4th of July to engaging challenges that keep your audience entertained all month long. Remember, the key to creating great content is staying consistent, clear, concise, and creative.
Leverage trending holidays like National Ice Cream Day, get your audience involved with UGC and always stay on top of what’s trending in the social media world. By combining seasonal content with strong Semantic SEO, you can ensure your July posts not only resonate with your current audience but also help you reach new ones.
Popular questions
We collected 5 of the most popular questions from our panel visitors and answered them.
What are the best content ideas for July?
Focus on seasonal topics like summer activities, 4th of July celebrations, and observances like National Ice Cream Month. Visual-heavy and user-generated content also works well in July.
How can I boost engagement on my July posts?
Encourage interaction by running contests, asking questions, or creating polls. Engaging visuals, timely posts, and leveraging user-generated content can also help boost engagement.
How do I optimize my July content for SEO?
Use semantic SEO principles by focusing on related keywords and natural language. Optimize your titles and use descriptive alt text for your images to improve discoverability.
What is the best way to use seasonal content?
Seasonal content works best when it’s timely and relevant. Use themes like summer vibes or national holidays to create posts that resonate with what your audience is currently experiencing.
How do I leverage user-generated content in July?
Encourage your followers to share their summer moments or holiday celebrations. Feature their content in your posts to build trust, engagement, and community.