You post consistently and still get the same reach. The content is not the problem.
Instagram runs separate ranking systems for Feed, Reels, Stories, and Explore. Each one measures different signals. Likes fell 48% between 2024 and 2025, but comments rose 7%, and shares rose 11%. The algorithm shifted from passive engagement to active engagement.
DM shares are now the strongest signal for reaching new audiences. When someone sends your post to a friend, Instagram reads that as highly distributable content and pushes it further.
Up to 50% of viewers drop off in the first three seconds. Instagram treats early drop-off as a signal that your content is not worth promoting.
Reels get a 1.23% engagement rate compared to 0.70% for image posts. But 55% of Reel views come from non-followers, making it Instagram's strongest format for reaching new audiences.
Every service on this panel targets the signals Instagram actually measures right now.